You are currently browsing the archives for 17 November 2009

Reciprocal Linking is Bad for Your Business Website Health

  • Posted on November 17, 2009 at 8:42 am

As small business owners, we need to find traffic for our websites from wherever we can get it — assuming, of course, that the source is relevant traffic. Irrelevant traffic actually HURTS your website rank in the search engines so we don’t want that. For that reason, we are not fans of reciprocal linking schemes, link farms, etc.

Case in point. I recently met with a new client in Los Angeles who needed to market their small business website. They had previously enjoyed a Page Rank of 5 for their website. Over the past two years, it has dropped to a Page Rank of 3. This was due to a number of factors, but chief among those was the fact that they had been forced into a reciprocal linking arrangement with an unscrupulous vendor. It benefited the vendor tremendously, as they were able to show the search engines that their site was being ranked to from a PR5 website; it made the vendor’s site more “buoyant” (it made it rank higher) in the search engines. The moral of the story is, be very careful if someone offers to do you the “favor” of creating a link to your site, in exchange to linking from yours. It could be detrimental to your website’s Search Engine health.

Nevertheless, you should look for opportunities to receive links from relevant websites whenever possible. It might not seem fair to “take” a link without giving one back, but there are other ways you can help the linking website. If they have a satellite website, you could consider linking to that in the body of one of your posts — relevant topic / contextual link / deep link to the satellite site. Just be careful that the link partner understands that directly linking from the satellite site to their main site will not be nearly as good as if they link in a broad circle of 10 sites before returning to the main site. This is somewhat sophisticated SEO / linking strategy that we’re sharing, so it’s not for everyone to implement on their own. It also implies that you have up to 10 web properties that are all somewhat related that can be daisy chained together… Again, not for everyone. But definitely for businesses that want to insure being on Page 1 on Google. ;)

It requires a lot of time, attention and planning to implement a 10-site daisy chain strategy, and we encourage you to go into that with plenty of forethought. Take the time to not only analyze and eliminate any chance of reciprocal linking or neighbor linking possibilities in the chain, and also insure that whomever in your organization will be managing your website network understands this strategy. A small business SEO Policy is a very smart investment in resources. It takes relatively little time for a website to fall in page rank, and a significantly greater amount of time to gain rank — especially after it is lost.

The underlying issue of Page Rank has been said to be overrated, and it’s largely a symbol of the site’s overall bouyancy in the search engines… it’s not necessarily a goal for a web owner to achieve a particular page rank; it’s more of a barometer or guideline than a definitive benchmark or landing point. The website owner with a page rank of 0 would certainly agree that a page rank of 5 would represent that his/her traffic has achieved more traffic (visitors), more conversions and more leads & sales. That’s really the benchmark we’re aiming for.

Low Dose Naltrexone and Why I Care

  • Posted on November 17, 2009 at 7:58 am

My story and why I care.

I was diagnosed with Multiple Sclerosis in the fall of 2000, when Texas had nearly a week of 100+ temperatures. I had no idea that it was partly the heat that was so debilitating, but it finally landed me in the hospital, where I spent an extra day after the IV prednisone treatment because the temperature was still 112 degrees outside.

My neurologist gave me the choice of which ABCR drug to go on, and was pleased when I chose Copaxone as the least destructive to my immune system. I carefully took a Copaxone shot every day for nearly 9 years. I swear that I probably did not miss 10 shots in that entire nine years.

Being an adult at diagnosis (52), I was lucky to not progress as rapidly as younger people. But the accumulated disabilities did start to add up. My left leg would collapse totally and even when it was good, there was marked weakness. The fatigue was tangible as only an MS patient would understand, and the heat would put me in bed for days at a time.

Worst of all was the mental fog. In my younger days, I had a photographic memory. Now, I have entire years that are missing from my memory bank, when the short term memories did not get stored into the long term vault.

Then in the spring of 2009, the unthinkable happened — along with my job, I lost my employer provided health insurance. There was no way that I could afford the $1,600 per month to continue the Copaxone. Even the $600 per month insurance payments would put us in the poor house.

I had no alternative than to do the research on my own and see if there were something else out there that would make a difference in my life.

I am so GREATFUL that I found low dose naltrexone for MS, the new protocol for using Low Dose Naltrexone to help repair the immune system and put my symptoms into remission.

I cannot tell you the difference that LDN has made in my life. Now at 61, after being on LDN for only a couple of months, I have just returned from a trip to the Colorado Rockies where we took two of our horses and rode for 2 hours a day for over a week. I climbed mountains and breathed the thin, clean air with a renewed joy of life that I feared would never be a part of me again.

My husband is pleased to have his wife of 42 years back by his side and my Mother cried when she saw me on my feet with a grin on my face and a twinkle in my eye, not bent over struggling with each step that I took.

Doing some research on ldn and aids I found that there is much history of its use in curing and calming so many diseases, not because it cures the disease, but because it improves the immune system to help your own body cure your disease.

The first disease that it was used for was naltrexone and aids .

I am still somewhat weak from years of not being able to use my body the way that I wanted, but the muscles are coming back almost as quickly as the memory. The mental fog is rapidly lifting, and I can now remember a phone number after dialing it once.

It has not made a big difference in the heat problems, but I will learn to live with that. What it has helped with is no more exhaustion, I sleep like a baby through the night, mental accuity is so much better, my left leg and right arm are no longer nearly useless, but as normal as they were as a youth.

I guess the thrill is just how “normal” I feel, and that pleasure comes from somebody who “never wanted to be normal.” LDN will be a part of my life for ever.

I hope is that the MS Society will spend some of their large donations on this cheap generic drug that has no side effects, that is showing so much promise to thousands of MS sufferers. I realize that the ABCR drugs help support the MSS, but the Society is there to serve us, the MS patients even if it means that the thousands that we all spend on expensive and scary drugs is cut way down by the use of this generic LDN therapy that is cheap, safe and easy to administer either orally or topically with a cream that you just rub in.

I cannot thank my lucky stars enough that I lost my health insurance and found Low Dose Naltrexone. If anybody else wants to try it, there is a Yahoo newsgroup with 6,000+ happy members who are willing to tell their stories too, and help in any way that they can. Always consult your doctor before taking any new medication.

Jupiter Florida a place you won’t want to leave once you find it!

  • Posted on November 17, 2009 at 7:38 am

FL Jupiter is one of those places that you arrive and within the first 30 minutes you already know you never want to leave again as long as you live. With its very cool and very recent Yacht club addition to the town and its softly meandering River Walk FL Jupiter is one of those places you could easily call home.

Ok, you could easily call it home until you check out the prices of real estate. Then compared to the rest of the United States and much of the world you might find yourself gasping for breath. Yes there are some few houses that would be considered a bargain by the locals there on the outskirts of town well away from anywhere you would actually want to live, but considered a bargain none the less.
Yes, absolutely the local market in FL Jupiter has taken a hammering along with the rest of the nation during what analysts are calling a market correction (I call it a recession). But still when compared to the rest of the market across the country it’s still pretty pricey indeed.

The real value here is in owning rentals. Why you might ask? Well, everyone has to live somewhere and you can then take advantage of these high priced Haciendas and get into the rental market for the service people. The who people? The service people.
You see, anywhere there are people with a lot of money and trust me there’s money in FL Jupiter for sure, plenty of it. Those people with the cash want other people to take care of stuff for them like yard work, house cleaning, driving, washing the cars, taking care of the kids and so on. They don’t want to be bothered with those types of tasks why would they? But the people who perform those tasks need places to live and with the very high price of real estate in FL Jupiter those places are few and far between.

So, where is the opportunity Mr. the glass is half full? Well it doesn’t have to be Jupiter FL it could actually be any place with this same type of a scenario unfolding. But here’s what you look for. Focus your search on old school buildings, old factories, old warehouses, old pier canneries ect… These old places can many times be renovated into very nice quaint apartment complexes just perfect to put 20 or 30 units into.

Trust me these types of renovation projects can pay off handsomely in the end if you set a budget and stick to it during the build out process. One word of caution to the wise, stay away from purchasing old churches. People get spooked at the thought of living in an old church no matter what their belief systems are.

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