I usually get a lot of questions about affiliate marketing, especially how to build a profit-making downline in a MLM or affiliate program and I always say the same thing: “Make it your goal to help as many people as you can to make money with the program!” Tested and true.
But seriously now, when it comes to 2-tier affiliate marketing programs and MLM businesses, building and preserving a downline is a big part of success. Most people will fail miserably at any attempt to build a downline. And that is a fact.
Unfortunately, it’s the reality of business, and life. People fail. Therefore, a logical conclusion would be that most of the members of our own downlines will not achieve any level of success. That means that most of our efforts have been wasted, if we are involved in any decent affiliate marketing or MLM program. People won’t stay too long in a program that doesn’t create an income for them.
Like always, I have a theory about that. People are always duplicating and emulating others. It’s human nature, I guess. So, it becomes all about how you conduct business, how you do things and what your downline members have to duplicate and emulate.
To make it short and sweet, follow these “magical” steps and you will surely build a strong and profitable downline:
1. You must know the in’s and out’s of your program
You must have knowledge and understanding of the program that you are involved with in order for you to give proper education, assistance and direction to your downline members.
2. Let them know that you care about their success
They must know that you have a strong and genuine interest in helping them make money with the program. Send them a welcome email as the first step in keeping the affiliates in the program and building a relationship with them. If you are perceived as someone who only wants to take advantage of them, you have failed.
3. Share your experience and resources
The more you share, the more you shall receive. You’ll build a responsive and engaged downline if you get them interested in the program. They’ll appreciate your help and time invested and they’ll show more enthusiasm about doing business with you.
4. Be proactive, sincere and accessible
Contact your downline on a regular basis, provide them with all the help and assistance that they might require. Be sincere in your communications and you’ll earn their trust.
5. Teach them to duplicate and expand their downline
The final step is to teach your downline how to duplicate what you do. If you can apply these things to your business or affiliate marketing program, then you can teach them to do the same. This will ensure that your downline grows exponentially and continues to make you money.
People follow people, and the results are always a match.